You have the freedom to set the budget for your digital advertising campaign as per your preference.

The duration for keyword ranking can significantly differ depending on various factors. Keywords with less competition and longer phrases tend to achieve higher rankings faster than competitive and shorter ones. Typically, SEO is regarded as a long-term approach, and the most effective method to assess its success is by tracking key performance indicators such as overall organic visibility, organic traffic, and organic conversions. It generally takes around 6 to 12 months to observe substantial SEO growth.

Google, Facebook, Instagram, YouTube, LinkedIn and Many More…..

Indeed, achieving excellent SEO results requires three essential components: time, expertise, and a structured process. However, many business owners and marketing managers lack one or more of these elements, making it challenging for them to attain the desired SEO outcomes.

The cost-per-click (CPC) can significantly fluctuate depending on several factors, including the industry, market conditions, desired ad position, impression share, and the chosen keywords. In essence, CPCs can range from as low as $0.25 to over $50.

Facebook, Instagram, Twitter, LinkedIn

Certainly, for numerous business websites, organic traffic serves as the primary and most significant source of website visitors. Moreover, organic traffic often exhibits a robust conversion rate, effectively transforming visitors into potential leads and generating sales.

Before providing a budget recommendation, your ITPYRAMID team considers numerous factors, which can be vast in number. They utilize a range of external and internal tools to assess competition levels, average CPCs (Cost-Per-Clicks), your competitors’ monthly spending, and other relevant data. The aim is not for you to spend the most, but rather to spend wisely. The strategy is geared towards determining the perfect budget for your business, ensuring that you make the most intelligent and effective use of your resources.

Paid Advertising campaigns are renowned for their ability to deliver “instant” results compared to organic channels like SEO. Although digital advertising can yield quicker outcomes, it still requires time for fine-tuning and optimization. Leads and sales may begin to materialize as early as the first day of the campaign. However, for the majority of our campaigns, noteworthy results typically start to appear after about 2.5 months of continuous running. As we reach the sixth month mark, we observe consistent conversions at a reasonable Cost-Per-Acquisition (CPA).

In any marketing endeavor, reaching a point of statistical significance is crucial before evaluating the channel’s effectiveness. When we propose a budget for your business, it is based on the estimated amount needed to achieve this statistical significance. Typically, we aim for around 1,000 clicks within a three-month timeframe. Once you reach this milestone, you can begin assessing the performance of various elements, such as keywords, ads, and target audiences.

Furthermore, certain industries require a minimum budget to be competitive in the marketplace. For instance, industries like personal injury attorneys may face high costs per click, with some keywords exceeding $100 or more. In such cases, allocating a mere $500 per month is not a realistic budget. We always recommend that businesses in competitive and costly industries invest more to effectively compete with other businesses in the advertising auction.

PPC is often seen as a temporary solution until SEO efforts result in organic rankings. While it can indeed serve that purpose effectively, PPC has much more to offer independently! Not only does it promptly position your business at the top of search results for your chosen keywords, but PPC visitors also demonstrate a 50% higher likelihood of making a purchase compared to organic visitors. Google ads have gained the trust of buyers, leading to 65% of clicks going to paid ads on high intent keywords. A successful approach involves combining both SEO and PPC strategies for optimal results.

Certainly! Why invest money every month if you can’t measure its impact? Typically, our ITPYRAMID clients receive more phone calls than any other type of lead and, moreover, they also convert more of those phone calls into actual sales. However, without implementing call tracking, this valuable data goes uncaptured, and your campaigns cannot be optimized effectively toward the best-performing keywords and ads. Call tracking is essential to ensure that your marketing efforts are geared towards maximizing success and achieving optimal results.

Ideally, your business should be utilizing advertising on both platforms, as they each target people at different stages of the buying process, offering distinct benefits to drive more leads and sales for your business. During your initial meeting with ITPYRAMID, we discuss your advertising objectives, delve into understanding your business, and review your budget. With this information, we can suggest the most suitable channels for your current needs and provide an action plan for incorporating additional channels into your marketing mix in the future.

Indeed, we leverage Google Ad’s machine learning capabilities in Smart Bidding and Smart Creatives to attain the most optimal outcomes whenever applicable.

The level of success is contingent on the objectives you aim to achieve with your campaigns. In our initial meeting, the ITPYRAMID team assists you in defining practical Key Performance Indicators (KPIs) and continually monitors their progress as your campaign unfolds. Whether your focus is on enhancing brand awareness or boosting sales, we collaborate with you throughout the entire duration of the ITPYRAMID campaign to ensure that your goals are accomplished.